Jeep Nature
The project aimed to identify opportunities for improvement on the JEEP NATURE website, broadening public perception of the event and making communication more engaging. This need arose because the current content did not reflect the atmosphere of the experience, did not engage the target audience, and lacked clear information about how the event worked and how to participate.
Needs that motivated the study
To bring the visitor closer to the atmosphere of the event through texts, images, and videos.
Provide information about the different circuits and difficulty levels.
To reinforce the event's exclusivity for Jeep owners.
To spark the desire to participate in future editions.
Restructure the page better, highlighting key pillars, agenda, and templates.
The study was conducted based on:
Desk research: gathering assumptions and references.
Benchmarking: analysis of similar experiences at Land Rover, Porsche, and Subaru.
Analysis of the current page: identifying content and usability gaps.
SEO study: evaluation of digital positioning and relevance.
The project aimed to identify opportunities for improvement on the JEEP NATURE website, broadening public perception of the event and making communication more engaging. This need arose because the current content did not reflect the atmosphere of the experience, did not engage the target audience, and lacked clear information about how the event worked and how to participate.
Needs that motivated the study
To bring the visitor closer to the atmosphere of the event through texts, images, and videos.
Provide information about the different circuits and difficulty levels.
To reinforce the event's exclusivity for Jeep owners.
To spark the desire to participate in future editions.
Restructure the page better, highlighting key pillars, agenda, and templates.
The study was conducted based on:
Desk research: gathering assumptions and references.
Benchmarking: analysis of similar experiences at Land Rover, Porsche, and Subaru.
Analysis of the current page: identifying content and usability gaps.
SEO study: evaluation of digital positioning and relevance.
The project aimed to identify opportunities for improvement on the JEEP NATURE website, broadening public perception of the event and making communication more engaging. This need arose because the current content did not reflect the atmosphere of the experience, did not engage the target audience, and lacked clear information about how the event worked and how to participate.
Needs that motivated the study
To bring the visitor closer to the atmosphere of the event through texts, images, and videos.
Provide information about the different circuits and difficulty levels.
To reinforce the event's exclusivity for Jeep owners.
To spark the desire to participate in future editions.
Restructure the page better, highlighting key pillars, agenda, and templates.
The study was conducted based on:
Desk research: gathering assumptions and references.
Benchmarking: analysis of similar experiences at Land Rover, Porsche, and Subaru.
Analysis of the current page: identifying content and usability gaps.
SEO study: evaluation of digital positioning and relevance.
The project aimed to identify opportunities for improvement on the JEEP NATURE website, broadening public perception of the event and making communication more engaging. This need arose because the current content did not reflect the atmosphere of the experience, did not engage the target audience, and lacked clear information about how the event worked and how to participate.
Needs that motivated the study
To bring the visitor closer to the atmosphere of the event through texts, images, and videos.
Provide information about the different circuits and difficulty levels.
To reinforce the event's exclusivity for Jeep owners.
To spark the desire to participate in future editions.
Restructure the page better, highlighting key pillars, agenda, and templates.
The study was conducted based on:
Desk research: gathering assumptions and references.
Benchmarking: analysis of similar experiences at Land Rover, Porsche, and Subaru.
Analysis of the current page: identifying content and usability gaps.
SEO study: evaluation of digital positioning and relevance.
The project aimed to identify opportunities for improvement on the JEEP NATURE website, broadening public perception of the event and making communication more engaging. This need arose because the current content did not reflect the atmosphere of the experience, did not engage the target audience, and lacked clear information about how the event worked and how to participate.
Needs that motivated the study
To bring the visitor closer to the atmosphere of the event through texts, images, and videos.
Provide information about the different circuits and difficulty levels.
To reinforce the event's exclusivity for Jeep owners.
To spark the desire to participate in future editions.
Restructure the page better, highlighting key pillars, agenda, and templates.
The study was conducted based on:
Desk research: gathering assumptions and references.
Benchmarking: analysis of similar experiences at Land Rover, Porsche, and Subaru.
Analysis of the current page: identifying content and usability gaps.
SEO study: evaluation of digital positioning and relevance.
The project aimed to identify opportunities for improvement on the JEEP NATURE website, broadening public perception of the event and making communication more engaging. This need arose because the current content did not reflect the atmosphere of the experience, did not engage the target audience, and lacked clear information about how the event worked and how to participate.
Needs that motivated the study
To bring the visitor closer to the atmosphere of the event through texts, images, and videos.
Provide information about the different circuits and difficulty levels.
To reinforce the event's exclusivity for Jeep owners.
To spark the desire to participate in future editions.
Restructure the page better, highlighting key pillars, agenda, and templates.
The study was conducted based on:
Desk research: gathering assumptions and references.
Benchmarking: analysis of similar experiences at Land Rover, Porsche, and Subaru.
Analysis of the current page: identifying content and usability gaps.
SEO study: evaluation of digital positioning and relevance.