Peugeot Electric Vehicles
Peugeot Electrification Page – Strategy & Research
The project aimed to define the optimal strategic direction for the new Peugeot Electrification page. The initiative emerged in response to the rapid growth of the electric vehicle market in Brazil, increased consumer openness to electrification, and the lack of clear and engaging content on the existing website.
The page needed to inform, engage, and drive lead generation simultaneously.
Key Objectives
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Clearly communicate the benefits of electric and hybrid vehicles in a simple and accessible way
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Address recurring concerns related to range, charging infrastructure, maintenance, and battery lifespan
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Adopt a more conversion-oriented approach while maintaining educational credibility
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Leverage visual storytelling elements (big numbers, infographics, and video content) to enhance comprehension
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Structure segmented FAQs to debunk misconceptions and reduce resistance
Research & Methodology
The study was conducted through a multi-layered research approach:
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Desk Research: Market and electrification landscape analysis
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Benchmarking: Evaluation of competitors and communication strategies
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Current Website Audit: Identification of content gaps and optimization opportunities
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SEO Research: Mapping relevant keywords and high-intent search queries
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Online Survey: Identification of motivations and drivers behind electric vehicle adoption
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Netnographic Study: Analysis of discussions and perceptions within specialized media and online communities
Key Results
The electric vehicle market is booming, with significant investments and increased searches (+45% in 2023).
The Brazilian public is more receptive: 86% of those surveyed want to own an electric car.
Key perceived advantages: savings, comfort, and sustainability.
Main questions: range, recharging, maintenance, battery and resale.
Competitors are more informative than salespeople, but they still leave gaps in sensitive areas.
Resources such as FAQs, videos, and infographics are effective for engagement and clarification.
Proposals
Presenting the advantages in a simple way: savings, comfort, and sustainability.
Addressing sensitive issues: clarifying doubts about autonomy, recharging, maintenance, and battery.
Page structure:
Advantages of electrical technology.
Autonomy and charging (with big numbers and infographics).
FAQ segmented by topic.
Available electric models (such as the e-2008).
Immersive content with images and videos.
A more sales-oriented approach: highlight benefits and encourage leads.
Partnerships and charging points: present infrastructure and support programs.
Conclusions
The study showed that Peugeot's new electrification page should balance clear information and a commercial approach, becoming a reference point for consumers interested in electric vehicles. By organizing content into pillars, using visual resources, and answering key questions, the page will have greater engagement and conversion power. Thus, Peugeot reinforces its market position and contributes to the energy transition in the Brazilian automotive sector.