Stellantis Auto Show

The study was conducted to identify the best strategies for communicating Leapmotor's arrival in Brazil, highlighting the launch of the C10.

At the same time, the automaker wants to present itself as an innovative brand in the electric vehicle segment.

To compile the material, we analyzed the websites of the main competitors in Brazil and worldwide, in order to observe the best practices adopted. We also gathered data extracted from websites specializing in the automotive market. Among the activities that served as input for this project, we highlight:

• Desk Research with materials from the automaker.

• Benchmark in the electric vehicle segment

• Data analysis of electrified vehicle content

• Ideation workshop