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Leapmotor Brazil Launch
The study was conducted to identify the best strategies for communicating Leapmotor's arrival in Brazil, highlighting the launch of the C10.
At the same time, the automaker wants to present itself as an innovative brand in the electric vehicle segment.
To compile the material, we analyzed the websites of the main competitors in Brazil and worldwide, in order to observe the best practices adopted. We also gathered data extracted from websites specializing in the automotive market. Among the activities that served as input for this project, we highlight:
Desk Research with materials from the automaker.
Benchmark in the electric vehicle segment
Data analysis of electrified vehicle content
Ideation workshop
As an important part of the study, I conducted extensive research on REEV technology in order to understand how the product is perceived in the automotive market focused on electrified vehicles and, most importantly, to understand how the technology should be approached for the Brazilian consumer.
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