RAM Classic
The project was developed to support the communication of the launch of the RAM Classic RT, a commemorative version that marks the end of sales of the RAM Classic. With a limited run of only 100 numbered units (50 in Diamond Black and 50 in Flame Red), the objective was to highlight the differences of the special edition compared to the existing versions (Laramie and Laramie Night Edition) and create a narrative of exclusivity and celebration.
Needs that motivated the study
Communicate the launch of the RT version in a clear and impactful way.
Highlighting the exclusive standard features that are optional on other versions.
Highlight the distinctive features of the exterior design and finish.
To reinforce the commemorative and limited nature of the edition.
To ensure greater visibility of the content in the first folds of the reception and home pages.
The study was conducted using:
UX analysis and content consumption: identifying audience decline during the scrolling of inbound messages.
Benchmarking: observing how other automakers communicate sporty and commemorative versions.
Target audience study: profiling RAM customers (impulsive, demanding, passionate about cars as a symbol of status and power).
Internal insights: analysis of user browsing data and behavior on the brand's pages.
The project was developed to support the communication of the launch of the RAM Classic RT, a commemorative version that marks the end of sales of the RAM Classic. With a limited run of only 100 numbered units (50 in Diamond Black and 50 in Flame Red), the objective was to highlight the differences of the special edition compared to the existing versions (Laramie and Laramie Night Edition) and create a narrative of exclusivity and celebration.
Needs that motivated the study
Communicate the launch of the RT version in a clear and impactful way.
Highlighting the exclusive standard features that are optional on other versions.
Highlight the distinctive features of the exterior design and finish.
To reinforce the commemorative and limited nature of the edition.
To ensure greater visibility of the content in the first folds of the reception and home pages.
The study was conducted using:
UX analysis and content consumption: identifying audience decline during the scrolling of inbound messages.
Benchmarking: observing how other automakers communicate sporty and commemorative versions.
Target audience study: profiling RAM customers (impulsive, demanding, passionate about cars as a symbol of status and power).
Internal insights: analysis of user browsing data and behavior on the brand's pages.
The project was developed to support the communication of the launch of the RAM Classic RT, a commemorative version that marks the end of sales of the RAM Classic. With a limited run of only 100 numbered units (50 in Diamond Black and 50 in Flame Red), the objective was to highlight the differences of the special edition compared to the existing versions (Laramie and Laramie Night Edition) and create a narrative of exclusivity and celebration.
Needs that motivated the study
Communicate the launch of the RT version in a clear and impactful way.
Highlighting the exclusive standard features that are optional on other versions.
Highlight the distinctive features of the exterior design and finish.
To reinforce the commemorative and limited nature of the edition.
To ensure greater visibility of the content in the first folds of the reception and home pages.
The study was conducted using:
UX analysis and content consumption: identifying audience decline during the scrolling of inbound messages.
Benchmarking: observing how other automakers communicate sporty and commemorative versions.
Target audience study: profiling RAM customers (impulsive, demanding, passionate about cars as a symbol of status and power).
Internal insights: analysis of user browsing data and behavior on the brand's pages.
The project was developed to support the communication of the launch of the RAM Classic RT, a commemorative version that marks the end of sales of the RAM Classic. With a limited run of only 100 numbered units (50 in Diamond Black and 50 in Flame Red), the objective was to highlight the differences of the special edition compared to the existing versions (Laramie and Laramie Night Edition) and create a narrative of exclusivity and celebration.
Needs that motivated the study
Communicate the launch of the RT version in a clear and impactful way.
Highlighting the exclusive standard features that are optional on other versions.
Highlight the distinctive features of the exterior design and finish.
To reinforce the commemorative and limited nature of the edition.
To ensure greater visibility of the content in the first folds of the reception and home pages.
The study was conducted using:
UX analysis and content consumption: identifying audience decline during the scrolling of inbound messages.
Benchmarking: observing how other automakers communicate sporty and commemorative versions.
Target audience study: profiling RAM customers (impulsive, demanding, passionate about cars as a symbol of status and power).
Internal insights: analysis of user browsing data and behavior on the brand's pages.
The project was developed to support the communication of the launch of the RAM Classic RT, a commemorative version that marks the end of sales of the RAM Classic. With a limited run of only 100 numbered units (50 in Diamond Black and 50 in Flame Red), the objective was to highlight the differences of the special edition compared to the existing versions (Laramie and Laramie Night Edition) and create a narrative of exclusivity and celebration.
Needs that motivated the study
Communicate the launch of the RT version in a clear and impactful way.
Highlighting the exclusive standard features that are optional on other versions.
Highlight the distinctive features of the exterior design and finish.
To reinforce the commemorative and limited nature of the edition.
To ensure greater visibility of the content in the first folds of the reception and home pages.
The study was conducted using:
UX analysis and content consumption: identifying audience decline during the scrolling of inbound messages.
Benchmarking: observing how other automakers communicate sporty and commemorative versions.
Target audience study: profiling RAM customers (impulsive, demanding, passionate about cars as a symbol of status and power).
Internal insights: analysis of user browsing data and behavior on the brand's pages.
The project was developed to support the communication of the launch of the RAM Classic RT, a commemorative version that marks the end of sales of the RAM Classic. With a limited run of only 100 numbered units (50 in Diamond Black and 50 in Flame Red), the objective was to highlight the differences of the special edition compared to the existing versions (Laramie and Laramie Night Edition) and create a narrative of exclusivity and celebration.
Needs that motivated the study
Communicate the launch of the RT version in a clear and impactful way.
Highlighting the exclusive standard features that are optional on other versions.
Highlight the distinctive features of the exterior design and finish.
To reinforce the commemorative and limited nature of the edition.
To ensure greater visibility of the content in the first folds of the reception and home pages.
The study was conducted using:
UX analysis and content consumption: identifying audience decline during the scrolling of inbound messages.
Benchmarking: observing how other automakers communicate sporty and commemorative versions.
Target audience study: profiling RAM customers (impulsive, demanding, passionate about cars as a symbol of status and power).
Internal insights: analysis of user browsing data and behavior on the brand's pages.
The project was developed to support the communication of the launch of the RAM Classic RT, a commemorative version that marks the end of sales of the RAM Classic. With a limited run of only 100 numbered units (50 in Diamond Black and 50 in Flame Red), the objective was to highlight the differences of the special edition compared to the existing versions (Laramie and Laramie Night Edition) and create a narrative of exclusivity and celebration.
Needs that motivated the study
Communicate the launch of the RT version in a clear and impactful way.
Highlighting the exclusive standard features that are optional on other versions.
Highlight the distinctive features of the exterior design and finish.
To reinforce the commemorative and limited nature of the edition.
To ensure greater visibility of the content in the first folds of the reception and home pages.
The study was conducted using:
UX analysis and content consumption: identifying audience decline during the scrolling of inbound messages.
Benchmarking: observing how other automakers communicate sporty and commemorative versions.
Target audience study: profiling RAM customers (impulsive, demanding, passionate about cars as a symbol of status and power).
Internal insights: analysis of user browsing data and behavior on the brand's pages.
The project was developed to support the communication of the launch of the RAM Classic RT, a commemorative version that marks the end of sales of the RAM Classic. With a limited run of only 100 numbered units (50 in Diamond Black and 50 in Flame Red), the objective was to highlight the differences of the special edition compared to the existing versions (Laramie and Laramie Night Edition) and create a narrative of exclusivity and celebration.
Needs that motivated the study
Communicate the launch of the RT version in a clear and impactful way.
Highlighting the exclusive standard features that are optional on other versions.
Highlight the distinctive features of the exterior design and finish.
To reinforce the commemorative and limited nature of the edition.
To ensure greater visibility of the content in the first folds of the reception and home pages.
The study was conducted using:
UX analysis and content consumption: identifying audience decline during the scrolling of inbound messages.
Benchmarking: observing how other automakers communicate sporty and commemorative versions.
Target audience study: profiling RAM customers (impulsive, demanding, passionate about cars as a symbol of status and power).
Internal insights: analysis of user browsing data and behavior on the brand's pages.